Exhibiting at trade shows is a way of life in the construction and remodeling industry. Is a trade show right for your small-to-medium-sized business? Can your company afford to lose sales opportunities, or even your skills on the job? Chances are there’s at least one local major show each year so it’s a good idea to consider several factors on exhibiting your company.
The location of the show is important, because you’ll have to factor in travel time and expenses; a close show is better for the small business owner. Quality seminars are important. If you’re taking the time to go, you want to make sure you can also attend seminars to learn about new products or techniques. Check out the list of exhibitors – if you competitors are there, it’s important for you to have a presence as well. And check the list to find possible partners that can give you networking possibilities. Speaking of networking, make sure the show has ample opportunities for social events after the show. The events give you a chance to network with suppliers, partners, manufacturers, and friends.
Large companies can afford to lose the boss or to send a representative, but smaller service professional firms need to make strategic decisions. Trade shows can bring new clients, promote brand awareness, allow for networking, and provide for face-to-face meetings to connect with the industry. Weigh the potential gain against losses your company may face before you sign up for the show. Decide if it’s absolutely necessary to exhibit. If you decide to go, make sure you make the most of the investment.