Tuesday

Helping Others Save Money

Have you ever told a client how to save money while you were working on their project? Told them ways you could cut corners but still complete the job with quality?

If you continue to give this good advice, it could really boost your business. A recent survey by Ad Age found that 80 percent of those surveyed had changed their buying habits. They are eliminating luxury items and even some necessities. They are worried about the economy, their 401(k), and their jobs.

This means your potential clients are going to be focused on cuttings costs and saving money.

And that is where you come in. No matter what type of work you do, you know ways to help people save money. You know there are less expensive products to use, cheaper materials, and things the client can do - on their own - before and after their project. Could giving this advice cut into your bottom line? Yes. But it could get you business where you might not have any at all. And it could get you a referral or two.

Here are Some Things You Can Do:
  • If you have sales people making cold calls, have them pitch ideas to help people save.
  • Give advice over the phone when a potential client calls.
  • Type up a money-saving tips newsletter and pass it out in your neighborhood.
  • Call your local newspaper and offer advice. The journalist will like it because it keeps people reading the newspaper and you'll like it because your name will be mentioned in the column. For free.
  • Put free tips and advice on your website.
  • Start a blog and put in all the tips from your newsletter.

People will appreciate it, feel comfortable hiring you, and pass on your name to friends and family. In tough economic times like these... those referrals can be gold.

Do You Have Time to Do These Things?

Probably not. I understand that the last thing you want to do when you get done working is sit and type out a newsletter. Or call your local newspaper and talk with a journalist. You're tired.

But these activities don't have to all be done. Or any of them all done at one time. Pick a project or two and break them down into small steps. Write out when you'll perform those small steps at particular points in your day. Stick to the plan and before you know it... you've got those projects done.

However, if you just look at the entire project and all the little things you might need to do, it can seem daunting. If you focus on those first few steps, and only those, you'll be more motivated to start.

It's a great way to help you through the hard times when the phone is not ringing quite so much.

Related Posts:
When to Be Blunt
Providing Options to Your Clients

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